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Google & Meta Ads: How to Leverage Paid Campaigns to Drive Quality Traffic

You’ve got the website. You’ve got the service. You’ve even got good content.
But where’s the traffic?

Organic reach is slow. Algorithms keep changing. And your audience?
They’re scrolling… or searching. Right now.

That’s where Google Ads and Meta Ads come in — giving you instant visibility and laser-targeted traffic.

At Borangi, we don’t just run paid ads.
We build performance machines that drive clicks, leads, and conversions with strategic campaigns backed by data.

Here’s how we do it (and how you should too):

borangi digital

🔍 Google Ads: Intent Meets Timing

When someone searches “MBA entrance coaching in Hubli” or “CIBIL correction near me,” that’s not random browsing —
that’s intent.

Google Ads puts your brand right where people are actively looking for solutions.

✅ A parent types “best NEET classes Dharwad” — your institute appears.
✅ A business owner searches “credit score improvement in India” — your service shows up.
✅ A homebuyer googles “2 BHK flats near Manyata Tech Park” — your listing ranks first.

That’s demand, captured in real time.

Types of Google Ads we run at Borangi:

  • Search Ads – For leads and high-intent clicks

  • Display Ads – Brand visibility across the web

  • YouTube Ads – Perfect for educational, real estate, and lifestyle campaigns

  • Retargeting Ads – Bring back visitors who didn’t convert the first time

💡 Borangi Tip: Match every ad group with a specific landing page. The tighter the relevance, the lower your cost-per-click (CPC) — and the better your conversions.


📱 Meta Ads (Facebook + Instagram): Grab Attention Before They Ask

Not everyone’s searching — but they’re always scrolling.

Meta Ads help your brand show up in-feed, in-stories, and in-mind.

Whether you’re launching a skincare product, promoting NEET admissions, or hosting a real estate site visit —
Meta Ads let you target based on interests, behavior, and location.

✅ Want to target working moms in South Bangalore for your playschool?
✅ Need to promote your PGCET crash course to 18–24-year-olds in North Karnataka?
✅ Running a limited-time skin clinic promo in Orchard Lake, Michigan?

We’ve done it all — and we know what works.

High-performing Meta ad formats:

  • Story ads with countdowns

  • Reels-style short videos

  • Carousel ads for product/service showcases

  • Lead gen forms — with CRM integration

💡 Borangi Tip: Pair UGC-style videos with a simple headline + CTA. Authentic content wins over polished promos.


⚙️ What Makes Borangi’s Ad Stack Click?

We don’t believe in “boosting posts.” We believe in building strategy.

Here’s our full-stack approach:

🧠 Audience Research – We build buyer personas before spending a rupee
📊 A/B Testing – Creative, copy, format, CTA — everything’s tested
♻️ Retargeting – 98% don’t convert on the first visit; we bring them back
🔁 CRM Integration – Every lead flows straight to your sales pipeline
📈 Performance Tracking – Weekly dashboards. Real metrics. No vanity.


💸 Starting Budgets That Work

You don’t need ₹1 lakh/month to run paid ads effectively.
Here’s what we recommend:

➡️ Google Ads: Start at ₹7,000–₹15,000/month
➡️ Meta Ads: Start at ₹5,000–₹10,000/month
➡️ Creative & landing page support: We help you build what converts

💡 Borangi Tip: Start small. Scale what works. Kill what doesn’t. That’s how you maximize ROI.


📍Industries We Help Scale Through Paid Ads

  • 🧴 Skincare Clinics – Treatments, product launches, offers

  • 🏫 Educational Institutes – Course ads, lead generation, enrolment drives

  • 🏡 Real Estate Projects – Site visits, project awareness, location targeting

  • 💰 Credit Repair Services – Inbound leads for CIBIL & bureau resolution

  • 🛍️ E-commerce Brands – Product drops, remarketing, catalog sales

  • 🧘 Gyms & Wellness Studios – Intro offers, memberships, trial classes

  • 🧪 Coaching Centers / Test Prep – City-based targeting for student intake


🚀 Final Thoughts: Be Where People Look & Scroll

The internet is crowded. Organic takes time. SEO is a long game.
But ads? Ads give you control — today.

📍At Borangi, we design campaigns that don’t just bring traffic.
They bring the right traffic.

If you’re ready to stop guessing and start growing —
👉 Email us at borangibox@gmail.com
🌐 Visit www.borangi.com
📲 Call/WhatsApp us: +91 89710 75807

Borangi — where digital gets done.

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