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Running a small business is tough. Marketing it digitally? Even tougher — if you’re doing it wrong.
At Borangi, we’ve worked with dozens of small and medium businesses who thought digital marketing was just “posting on Instagram” or “boosting a reel.”
Here’s the truth: Digital marketing works. But only when done right.
Let’s break down the most common mistakes small businesses make — and how to fix them before it costs you time, money, and leads.
❌ Mistake #1: No Clear Goal, Just Guesswork
The problem: Posting random content, trying every platform, and hoping for results.
The fix:
🎯 Set one goal — leads, brand awareness, or traffic.
📈 Build a simple funnel and track one metric that matters (clicks, calls, inquiries).
❌ Mistake #2: Ignoring Google My Business
The problem: You’re invisible in local searches.
The fix:
📍Set up and optimize your Google Business Profile
📝 Add photos, reviews, service details, and regular updates
🔍 Most local buyers search “near me” — be there or be ignored
❌ Mistake #3: Posting Without Strategy
The problem: You post today. Disappear for 2 weeks. No content pillars.
The fix:
📅 Create a monthly content plan — mix educational, entertaining, and promotional posts
🔥 Use templates + Canva to keep it consistent
🧠 Focus on topics that solve customer problems, not just sell
❌ Mistake #4: Zero SEO, All Hope
The problem: Your site looks great — but no one finds it on Google.
The fix:
🔍 Add local and service-based keywords (e.g., “NEET coaching in Hubli”)
💬 Blog regularly with helpful, keyword-rich content
📌 Use tools like Yoast SEO or SurferSEO for guidance
❌ Mistake #5: Boosting Posts Instead of Running Targeted Ads
The problem: You’re burning money boosting posts that reach the wrong people.
The fix:
💡 Set up a proper Facebook Ads Manager or Google Ads campaign
🎯 Define your audience: age, interest, location
💰 Start with small budgets + A/B testing
💡 Bonus Mistake: Doing Everything Alone
The problem: You’re a founder, not a designer, copywriter, and marketer rolled into one.
The fix:
Partner with a team that understands small business marketing — not just pretty posts.
At Borangi, we work on outcomes:
📈 Leads, reach, visibility — not vanity metrics.
📍The Takeaway:
Digital marketing isn’t magic. It’s strategy + systems + storytelling.
And the sooner you stop making these mistakes, the faster your business will grow.
📩 Want a digital plan that actually works for your business?
Email us at borangibox@gmail.com
DM us on Instagram
🌐 Visit borangi.com
Borangi — where digital gets done. And growth gets real.
